Posts
Guides to email tracking, follow-up timing and proof of receipt — what the data is worth, and where it misleads. 17 posts.
How email open tracking changes your outreach strategy
Open tracking is not a vanity metric. It tells you when to follow up, which subject lines earn attention, and when a deal has quietly moved to someone else. Here is how to run outreach on open data instead of guesswork.
28 August 2026 · 5 min read
What is a mail tracker, and how does it actually work?
A mail tracker tells you when the email you sent was opened. Here is the mechanism behind it, what the data means, and where it quietly gets things wrong.
28 August 2026 · 2 min read
Email tracker: how to read the signals without fooling yourself
An email tracker gives you opens, times, repeat views and rough locations. Here is what each signal is worth, and the mistakes people make reading them.
28 August 2026 · 2 min read
How to add an email tracker to Gmail in about a minute
A short, practical setup guide for tracking email opens in Gmail: what to install, what it changes, what your recipients see, and how to turn it off per message.
28 August 2026 · 2 min read
How to choose an email tracker Chrome extension
There are dozens of email tracking extensions for Chrome. Six questions separate the ones you will still be using in six months from the ones you uninstall.
28 August 2026 · 2 min read
What an email tracker extension can actually see
Installing a tracking extension means giving software access to your inbox. Here is what that access covers, what gets stored, and the questions to ask before you accept the prompt.
28 August 2026 · 2 min read
Email tracking tools: extension, CRM or marketing platform?
Three very different kinds of software all claim to track email. They suit different jobs, and picking the wrong category is the most expensive mistake in this space.
28 August 2026 · 1 min read
Looking for Mailtrack for Gmail? What to compare before you pick one
Mailtrack is one of several Gmail tracking extensions people search for by name. Here is what the category does, and the five things worth comparing before you install any of them.
28 August 2026 · 2 min read
Switching Gmail tracking extensions: what to check first
People search for Mailtrack Chrome extension when they are installing their first tracker or replacing one. Either way, five checks save you from switching twice.
28 August 2026 · 1 min read
Email analytics: which numbers actually mean something
Email analytics tools report a dozen metrics. Two or three of them change what you do next; the rest are decoration. Here is how to tell them apart.
28 August 2026 · 2 min read
How to choose an email analytics tool
Email analytics tools split into three categories that solve different problems. Picking by feature list rather than by job is the most common and most expensive mistake.
28 August 2026 · 1 min read
Email marketing analytics and one-to-one tracking are not the same job
Campaign analytics answer "how did this send perform?" One-to-one tracking answers "did this person read my proposal?" Using one to do the other is where teams waste money.
28 August 2026 · 1 min read
Industry-standard email open rates: why the benchmark you found is probably wrong
Published open-rate benchmarks disagree with each other by wide margins, and every one of them is measuring something slightly different. Here is how to read them without being misled.
28 August 2026 · 1 min read
Average open rates for email marketing, by industry: how to read the tables
Industry benchmark tables are the most-cited and least-useful numbers in email marketing. A short guide to extracting the signal in them without inheriting their errors.
28 August 2026 · 1 min read
Email marketing statistics: how to source one you can actually stand behind
Most widely-quoted email statistics trace back to a single unsourced slide. A short method for checking a number before you put it in a deck, a pitch or a blog post.
28 August 2026 · 1 min read
Conversion rate in email marketing: define it before you optimise it
Conversion rate is the only email metric tied to money, and the one most often defined loosely. How to pick a denominator, avoid double-counting, and stop optimising opens.
28 August 2026 · 1 min read
Email advertising statistics: what they measure, and what they leave out
Email advertising numbers are quoted to justify budgets, usually in the form of a return-per-euro figure. Here is what sits behind those claims and how to test one against your own business.
28 August 2026 · 1 min read